Service Design is not simply about the designing a service.

An organisation's backstage processes have as much impact on the overall user experience as the visible points of interaction that users encounter.

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BridgeAsia Service Design Tools

What is Service Design?

Service Design is more than just product, or service experience. It's an understanding of the system that support it.

Service Design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between the service provider and its customers.

Is Service Design the same as User Experience (UX) and User Interface (UI) Design? The answer is No, and it's important to understand their differences before we apply such principles to any organisation.

5 Basic Principles of Service Design

User Centered

User Centered

The people, should always be prioritised.
Co-creation

Co-creation

Collaboration and co-ideation is key for optimal buy-in and teamwork.
Systematic

Systematic

Strategy is based from sequencing the customer journey.
Content-based

Content-based

Change catalysts are orginated from customer insights, and touchpoints.
Holistic

Holistic

All systems, both man and machine are fully integrated to support a great service, and operation.

What's the difference between UX, UI, and Service Design

User Experience (UX)

User Experience (UX)

Designs the experience, of a single product, or service.

Designs from a set of product requirements.

User Interface (UI)

User Interface (UI)

Designs the experience, fof a single application, physical, or digital product.

Designs from a set of product requirements.

Service Design

Service Design

Designs the full customer experience as a dynamic system of products and services.

Generates set of system, and product requirements from customers, employees and all other stakeholders.

Six ways that Service Design help your organization

Service Design principles have been transforming Fortune 500 companies around the world, in a variety of different organisational painpoints, and industries. Through its unique governing principles of co-creation and innovation, the benefits of Service Design has been to transform divisions of HR through to Manufacturing and Operations.

Improved internal team collaboration
Improved internal team collaboration
Reduced risk
Reduced risk
Improved competitiveness
Improved competitiveness
Collaboration between siloed divisions
Collaboration between siloed divisions
Improved employee retention rate
Improved employee retention rate
Greater process efficiency
Greater process efficiency

Service Design Templates, and Tools

Apply Service Design principles within your organisation today, by starting small. We've curated a collection of essential tools for you to download to kickstart innovation for business of any size.